Case Study - GolfAds Media

GolfAds Media is an outdoor advertising company based primarily in Australia. Following two changes in ownership since its formation in 2005, the Company is now faced with the task of communicating to its associated golf clubs the news that it is re-positioned to drive the business forward in a way that will be extremely beneficial to the clubs. This communication will coincide with the reality that many clubs are losing both members and revenue in the current economic climate, and are seeking ways to improve both as a priority.

Thus the opportunity remains for GolfAds Media to become a highly successful business, as long as the associated clubs reap the rewards of the association. Enter ClubMaster, not as the solution to all challenges (GolfAds Media and the golf clubs will attend to that), but as a tool which they can all use to assist where it matters most - to generate interest and increase attendance at the clubs without compromising the integrity of their offering, and to generate more direct advertising business on the golf courses for the benefit of the golf clubs and GolfAds Media.

ClubMaster is delivering the network rewards and prizes solution, largely automated, which will encourage members and their families to visit the websites, visit the golf clubs, and advertise their businesses on the advertising assets at the golf clubs.

GolfAds has taken the initiative of forming the GolfAds ClubMaster Network for the benefit of all associated businesses. ClubMaster is delighted and honoured to be able to assist in this business development program, and we wish the golf clubs and GolfAds the World of success.